When is a Great Niche market not a niche Market ?
By Trevor Weir | November 14, 2008
Fast growing amongst the popular terminology being thrown around by online marketers is the term Niche Market. It would appear to be dominating their every conversation and for good reason. It is actually where the money is.
And for the rest of us - What is Niche Marketing ? And why is it so popular?
So let's see what its isn't. - It isn't something you can buy - It isn't something you can make ( well not directly ) - It's not a new job opening so don't ask your boss for a transfer - And as usual, the hordes of people taking a stab at it are nearly all probably going to fail.
Niche Marketing - An example
I am going to make up a definition on the fly here. Niche marketing is marketing that is directed very specifically at a very narrow vertical market segment. So, let's try this one.
Marketing to those that - buy running shoes. Niche or not? Not - buy Nike running shoes. Niche or not. Not (What did that surprise you?) - buy marathon capable Nike runners. Niche or not. Uhmm you're getting warmer. - buy high arched marathon capable Nike runners. Niche or not. Yes absolutely!
This last example sounds like a niche for sure. It has a narrow focus and we have eliminated several wider approaches to our target audience. So, should we run out and stock up on these specialty running shoes in anticipation of the demand?
Not by a long shot. If you are reading this now, thinking that I am holding back, stop, don't do it. Our research hasn't even begun yet.
The prior example was just that. An example of the narrowing market segment that a niche market might end up in. That wasn't even the process used to find a niche market so please don't jump on that one. Even if half a dozen sports friends asked me for that product next week, I would neither stock nor drop ship this product for reasons that you will soon know.
So was that a poor example of a Niche Market ?
So, that was a poor example right? Honestly, we dont know yet. People search using specific key phrases. A lot of people end up using the exact same key phrases. To determine whether this product is a niche product or not we need to plum information that only search engines or search engine tools similar to wordwatcher normally possess. To further quantify all of that data really quickly, we would then need to go beyond even the search engine tools, to a new kind of product that combines the functionality of a search engine tool with niche marketing information
Competitive websites and the number of potential clients would have been enough data to help in quantifying this as a niche product -- in the past. But not now. The competition has gone considerably further than that in their analysis and so must you - even as a newbie.
You may be someone with experience with keyword usage based on several of the great tools out there like wordwatcher or the excellent google adwords tool that gives you exact number of potential clients for broad, phrase and exact searches. Perhaps even you were like me, thinking that I could use those excellent tools to find Niche Market products. Well, you probably can if you have an enormous amount of time, but a total newbie using specific niche software would blow us all out of the water due to the specificity of those tools now.
Competitive Niche tool products go significantly further than just how many potential clients are searching and whether the competition has the keyword on their site. They use algorithms that use several additional variables for ranking competition. They can immediately open affiliate sites like clickbank and others with a related product already found and ready for you to use. They can find articles from Private Label Sources for reprint. And this is less than a 1/10th of their abilities.
Finding Niche Products is now so easy, even a newbie can do it. It does not require the in-depth type of intelligence that former adwords professionals used to use. Follow the links back to my site for lists of possible tools that you can use.
Topics: Business |
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