The Top 3 Deadly Email Marketing Mistakes You Should Avoid
By Henry Zeng | November 16, 2008
When you decide to have an email list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to unsubscribe from your email list.
It is important that you keep your list clean and manageable. Arrange it by using the many tools and technologies available for your opt-in list. Do not worry; your investment in this marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales then to profit. As a tip, here are top 3 deadly mistakes to avoid when emailing your list.
1) Not take notice of your unsuccessful sends. These are the e-mails that bounce. Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully delivered.
There are bounces that happen or occur due to closed mailboxes, services busy, or the inbox of the recipient is full at that time. There are those bounce messages that are simply undeliverable ever. Some other reasons for this can be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already.
Manage your list by putting markings on those that bounce. Erase an email account from your email list so that you have an accurate statistics and records as to how many are actually getting your mail.
2) Not provide an unsubscribe feature in your site and an unsubscribe link in your mails. When someone in your list sends a request to be unsubscribed, always take that request seriously. If you don't take them off your list and keep sending them your e-mails, you are now spamming them.
When you are reported as a spammer, you and your business will get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose your current subscribers this way and potentially many more in the future.
3) Provide pornographic or shocking and disturbing content in your newsletters. It is sometimes hard to decipher the age of the recipient and many complaints may stem from these. Stick to the nature of your site and business.
Always remember these tips in this article so that you can have a healthy relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list.
Topics: Home Based Business |
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